On May 29, 2019, Durex India initiated a campaign through their twitter handle for discussing the issue of fake orgasm attained by Indian women. The highest condom selling brand ‘Durex’ posted a survey claiming that 70% of Indian women fake an orgasm. The official twitter handle of the company post this report with a caption, “India we need to talk”.
This campaign gave rise to the issue of #OrgasmInequality thus asked Indian women to share their stories of fake orgasm with a tag of #IFakedItToo.
Many Indian actors and comedians have joined this campaign in order to spread awareness about the fake orgasm issue. Actors like Swara Bhaskar, Aparshakti Khurrana, Pooja Bedi have openly talked about this issue and praises the efforts of Durex company for initiating such campaign.
This is what these celebrities have said about the Durex campaign of #OrgasmInequality.
1. Swara Bhaskar (Bollywood actress)
2. Aparshakti Khurrana (Bollywood actor)
3. Pooja Bedi (Former Bollywood actress)
4. Kenneth Sebastian (Comedian)
5. Aditi Mittal (Comedian)
6. Karan Kundra (TV actor)
7. Saloni Chopra (TV actress)
The campaign of the Durex company is getting appreciated by a certain section of society while the other percentage of people still considering it a cheap thrill of marketing.
After the campaign starts creating a buzz across the country, many Indian women and girls come forward to their share fake orgasm story. The campaign had just started to generate heat among the populace. One can say that there is more to come just like the Indian women.